Bakers "Precious Biscuits"

This is what has kept me busy for the last twelve weeks, supervising this commercial for Bakers' Biscuits. The characters were designed by Ree Treweek and directed by Jannes Hendrikz of Shy the Sun for Ogilvy, Johannesburg. There was a total of eighteen people from Blackginger that worked on this with an average of five people on it at any one time over the twelve weeks.
The twenty odd characters, many with cloth and fur were a huge challenge for a very young team but the dedication of each animator, modeler, rigger and texture artist shows in the final product.




Bakers "Precious Biscuits" from Darrin Hofmeyr on Vimeo.

Precious Biscuits -->download
Lo Res 8MB
Hi Res 27MB

CREDITS

Client: Bakers
Agency: Ogilvy, Johannesburg
Creative Director: Bridget Johnson
Art Director: Monique Kaplan
Copywriter: Amy Auret
Producer: Lisa Jaffee

Creative: Shy the Sun
Animation Direction: Ree Treweek and Jannes Hendrikz
Designs: Ree Treweek
Compositing: Jannes Hendrikz
Producer: Nina Pfeiffer

Production House: Blackginger
Producer: Tracy-lee Portnoi
Animation Supervisor: Darrin Hofmeyr
VFX Supervisor: Marc Horsfield
Modeling: Francois Conradie, Hayden Barnett,
Rigging: Sandy Sutherland
Animation: Richard Clarke, Andre de Villiers, JC Phillips
Textures: Sasha Perdigao, Lani Greenhill, Kirsten Beets
Fur: Suzanne van Niekerk, Jason Slabber
Lighting and look dev: William Harley
s.ystems developer: Neilan Naicker
Matte Painting and Flint: Rob Muir
Assistant compositor: Monika Vermuelen

Live Action: CAB films
Director: Bruce Paynter
Producer: Charles Galagher

Sound Design/Mix: Alun Richards